Speen in charge of Nikon summer campaign

I do like cameras and i like very much photography. I think is a vivid moment when you picture some beautiful moments from your life and not only.

This is why i thought about writing a bit about this new campaign for nikon. I am a big fan of Nikon and i think this campaign will have a positive feedback.

The summer campaign will look to highlight how easy and accessible quality photography can be.

Nikon UK comms manager Claudia Paul said: 'Speed recognised that photography is hugely emotive and as such we need to cover a lot of ground editorially to tap into the many reasons why people want to be better at it. It's an exciting campaign intended to inspire sales during the peak summer buying period'

As Speed said, this campaign will be mainly on the social media platforms and this is because 'Social Media have fuelled consumers' appetite for sharing images'. What the agency aims is to shift the enthusiasm of spotlighting the functional benefits of the D5100 to create amazing images and also to point out the emotional benefits of the art of photography itself.


The US launch of the camera was supported by a TV campaign featuring Ashton Kutcher shot entirely on the D5100 itself.